agentsvef.blogg.se - Dev doc magento

#Dev doc magento how to#
#Dev doc magento code#

It provides a flexible modular architecture enhanced with agile ecosystem to continually adapt, customize and extend your platform. is an extremely popular open source e-commerce service powered by PHP. You have a newsletter signup form (which cannot be easily tracked with a default GTM’s form listener), so you decided to ask a website developer to fire a Data Layer event once a new subscriber has successfully entered his/her email on your website:.Regardless of where you place it (below or above the Google Tag Manager container), dataLayer.push will work properly.

#Dev doc magento how to#

The second method of how to put data in the Data Layer is dataLayer.push, which is recommended and should be your only choice of yours. Since you overwrite the dataLayer, it no longer works properly with Google Tag Manager, and the typical symptom is that GTM’s triggers don’t work anymore, either. Why? Because by using the syntax dataLayer =, you are resetting the dataLayer variable to a new Array (read: you clear the bucket), thus overwriting anything that was in it before (such as Google Tag Manager’s customizations needed for tracking to work). Simo Ahava also recommends using only dataLayer.push, and never dataLayer =.

GA3), they were offering another way to place the data, and it’s dataLayer.push (which is explained in the next paragraph). For example, in the Standard Ecommerce (for GTM) documentation (for Universal Analytics, a.k.a. Also, Google Tag Manager will not be able to track various website interactions, such as clicks, form submissions, etc.Įven Google’s documentation is inconsistent here. One of the consequences will be broken All Pages trigger. If a developer places this snippet below the Google Tag Manager container, it will break things. this is where your Google Tag Manager container snippet should be placedĪlthough this method is mentioned in the official Google Tag Manager documentation, you should not use it. Once this information is added to Data Layer, you can start working with it in Google Tag Manager. In this case, your developers should add a Data Layer snippet above (this is important!) GTM tracking container with the actual user ID. As a result, you could utilize the user ID variable in the All Pages trigger. This method of inserting data into the Data Layer could be used if you want to add any data right when the page loads, for example, user ID.

Or by pushing data with dataLayer.push method.

This method is also mentioned in the official GTM documentation.

By adding a Data Layer snippet above the Google Tag Manager container snippet ( dataLayer = ).

Actually, there is only one that you should be using, but for the sake of knowledge, I’ll mention both: There are two ways how the data can be pushed to the Data Layer. And that’s where dataLayer.push plays the role. (and use that in Google Tag Manager), additional configurations will be needed. You don’t have to add anything more. However, if you want some more custom data, like userID, Product price, Order total, etc. Once you place the Google Tag Manager container’s JavaScript Snippet in your website’s source code, the Data Layer is automatically created. From there, Google Tag Manager reads that information, uses it in tags/triggers/variables, or sends it further to other tools, Google Analytics, Google Adwords, Facebook/Meta, you name it. It’s a central place (virtual layer) of a website where you, your developers, or 3rd-party-tools tools can temporarily store data (about user, page content, etc.). Simply put, a Data Layer is like a bucket that stores certain information.

I’ve already covered Data Layer in my other guide, Complete Data Layer Guide, but to save you some time, here’s the TL DR version. It is what keeps your tag management running properly. It is the key to unlocking Google Tag Manager’s potential. If (after reading this blog post) the topic still looks confusing, consider enrolling in my Google Tag Manager course for Beginners where I explain what dataLayer.push is in much greater detail.ĭata Layer is one of the main Google Tag Manager concepts, which ensures maximum flexibility, portability, and ease of implementation. Window.dataLayer = window.dataLayer || īut what does it mean? Well, let’s have a quick refresher on what the Data Layer is.

#Dev doc magento code#

So what is dataLayer.push in the first place? It’s a code that enables one to add/update data that is stored in the Data Layer, for example: